— ABOUT SENDORA

THE BRAND

A story that started with a door installer at 17 and a Hair Director with a vision. Today, it stands in over 360,000 homes, landmarks, and icons across Malaysia — and beyond.

360K+

DOORS INSTALLED

10+

YEARS OF CRAFT

9

STATES COVERED

70

OFFICIAL DISTRIBUTOR

— SENDORA, Malaysia’s No.1 Stylish Door Brand

— OUR BELIEF —

THERE'S NO BEST DESIGN.
ONLY THE MOST SUITABLE.

SENDORA was founded on a belief that the door industry had settled — settled for function without beauty, construction without craft, and supply without soul. We set out to change that.

Headquartered in Selangor, SENDORA partners with developers, designers, and homeowners across Malaysia — delivering doors that protect, perform, and present beautifully. Every decision we make, from the core to the surface finish, is guided by one question: is this the most suitable choice for the person who will live with this door?

— FOUNDER & CEO

WILLIAM WONG

Starting as a door installer at 17, he quickly became a subcontractor by age 19, a role he maintained for ten years. In 2006, he founded CK Door Trading Sdn. Bhd., later transitioning into manufacturing in 2014 to better control product quality. By 2016, he launched Sendora, a brand focused on innovative and diverse wooden laminate doors to meet a market need for better design.

“I started as an installer, so I know a door is more than just wood—it’s peace of mind. We take control of production because your home deserves nothing less than perfection.”

— MANAGING DIRECTOR

LANCE WONG

Before joining Sendora, Lance spent over a decade as a professional Hair Director, where he developed a strong eye for style, presentation and customer experience. Since joining Sendora in 2020, he has brought that creative perspective into a traditionally product-focused industry. Through branding, digital marketing and engaging content, Lance helped shape Sendora into a more modern, recognisable and stylish brand while educating homeowners that doors can be both functional and an important part of the home’s overall design.

“My vision was never just to sell doors, but to change the way people see them – from a functional necessity into a defining part of the home.”

— VISION —

LEAD. INNOVATE.
PROGRESS.

To lead the most avant-garde laminate door brand in Malaysia — and to create a future where our partners and team progress, improve, and succeed together over time. Not just a brand. A movement.

— MISSION —

YOUR EXCLUSIVE
DOOR DESIGNER

SENDORA aspires to be your exclusive designer — offering high quality, stylish, secure, and health-conscious doors that complement your beautiful home and elevate the spaces you live in every day.

— WHAT DRIVES US

FOUR PRINCIPLES. ONE STANDARD.

Every Sendora door is the product of four values held without compromise — from the first sketch to the final installation. These are not aspirations. They are the way we work.

01

DESIGN DRIVEN

Inspired by the worlds of fashion and art, every Sendora door begins with a design vision — not a production spec. Beauty is not an afterthought. It is the brief.

02

CLIENT FIRST

Tailored service from the first conversation to the final installation. We don’t just supply doors, we guide you through the entire journey, no exception.

03

PRECISION CRAFTED

Every detail matters. From the core technology to the surface finish, our doors are engineered to tolerances that most in the industry don’t bother with.

04

RELIABLE & TESTED

Quality beyond promises. Every Sendora product is tested for impact, moisture, formaldehyde emissions, and toxicology. The proof is in the certification.

,, Company established, specializing in the trading of wooden doors and locks.



------------- 2006
,, Transitioned into a wooden door manufacturing facility.




2014 -------------
,, Birth of the Sendora brand; shifted focus to the R&D and production of laminate wooden doors.



2016 -------------
,, Rebranded and revamped the Sendora trademark.




2020 -------------
,, Awarded the Malaysia Most Influential Service Award Launched the first Sendora Wooden Door Concept Store


2021 -------------
,, Winner of the Malaysia Consumer’s Choice Award
Recipient of the Nanyang Siang Pau Golden Eagle Award


2022 -------------
,, Recognized in the Malaysia Book of Records. Introduction of Top Sendora Security Door brand. Launched lifestyle collaborations with local influencers and celebrities 2023 ------------- ,, Launched Sendora Lock. 2024 -------------
— GOING GLOBAL

BEYOND MALAYSIA.

SENDORA’s commitment to design and quality has opened opportunities far beyond its home market. What began as Malaysia’s No.1 stylish door brand is now extending its craft across borders.

Active projects in Sri Lanka mark the first chapter of SENDORA’s international story. Expansion discussions are underway across Southeast Asia and beyond — with announcements to follow upon confirmation.

MALAYSIA
SRI LANKA
PHILIPPINES